Data leaks stunt e-commerce, survey suggests
Half say they avoid making purchases online

By Bob Sullivan - Technology correspondent - MSNBC
June 15, 2005


Nearly half of all Americans avoid shopping on the Internet because they are worried their personal information will be stolen, according to a survey released Wednesday by an industry group. The survey also found nearly all Americans think identity theft and spyware are serious problems, but only 28 percent think the government is doing enough to address the issues. About 70 percent said new laws are necessary to protect consumer privacy.

"Clearly voters are concerned about the security of their personal information on the Internet, and that fear is inhibiting the full potential of e-commerce," said Paul Kurtz, executive director of the alliance.

Specifically, the survey indicated 48 percent of respondents avoid Internet shopping, while 97 percent think identity theft is a serious problem and 93 percent think spyware is a serious problem. Those questioned were also worried about threats from unwanted "spam" e-mails. 

Avivah Litan, vice president and research director at Gartner Inc., said the study's findings are consistent with research she is currently conducting.

"One of the main findings in that research is that consumers are taking notice of all these security threats and attacks," Litan said. "They are having a direct adverse effect on e-commerce. People are shopping less online, and in the end (the security breeches) will slow down e-commerce growth."

The telephone survey was conducted by Pineda Consulting for the Washington-based Cyber Security Industry Alliance, a trade group that has urged the White House to pay more attention to Internet security and lobbied against some security bills it considers unnecessary. The survey questioned 1,003 likely voters from May 2-9 and has a margin of error of 3 percentage points. 

Congressional hearings don't restore confidence
Since ChoicePoint's disclosure in February that criminals had accessed its databases, placing 145,000 consumers at risk, dozens of high-profile data loss incidents have been reported. Just last week, CitiGroup revealed it had lost a box of tapes headed for the Experian credit bureau with 3.9 million consumer records on it.

The ChoicePoint incident prompted a series of hearings in the House and Senate on data protection and privacy, with another Senate committee hearing set for Thursday.

Lawmakers still need to do more, said PrivacyToday.com's Rob Douglas, who has testified at several of the hearings. 

"It seems like Congress is there to protect the business side of the equation. No one is looking out for the average American," Douglas said. He called the steady march of news on data leaks "a national disgrace."


(Originating URL = http://www.msnbc.msn.com/id/8219161/ )


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